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WAC 收购拥有150年历史的豪华水晶照明品牌Schonbek

发布时间:2021-04-22 13:41:01

WAC Lighting 宣布从Swarovski Lighting, Ltd.(施华洛世奇照明有限公司)手中收购与Schonbek品牌有关的所有运营资产,其中包括将保留在纽约普拉茨堡(Plattsburgh)的制造工厂,此举将扩大其国内制造能力,包括制造、精加工和组装

WAC Lighting 1984年成立于美国纽约,一直专注于高端照明设备的研发与制造,是建筑照明、装饰照明以及智能吊扇等领域的领先制造商,在美国专业照明领域享有很高的声誉。旗下拥有众多品牌,包括Modern Forms、dweLED、WAC Lighting、LIMITED和AiSPiRE。


Plattsburgh工厂将专注于产品组合中所有品牌的定制产品,它还将在为所有品牌设计新产品和开发新的豪华饰面方面发挥战略作用。Schonbek是一个全球品牌,在欧洲、澳大利亚和中东地区都有固定、完善的分销渠道,此次收购也将有助于WAC开拓新的市场领域。交易的完成取决于各种完成条件, 预计将于2021年6月30日完成。


WAC联合首席执行官Dirk Wald表示,“很高兴收购豪华水晶灯品牌Schonbek,未来将继续与Plattsburgh的杰出人才合作,引领并发扬其引以为豪的传统。同时,7月1日之后,为确保Plattsburgh工厂的未来发展,将对其运营进行投资。首先是计划了数月的杀手级新产品发布,充分发挥了WAC在灵活产品开发方面的优势,新的Schonbek产品将于今年秋天在纽约和蒙特利尔同时亮相,这也将是Schonbek历史上最大规模的产品推介会。

According to Dirk Wald, an industry visionary who co-founded Modern Forms, dweLED, WAC Landscape, LIMITED, and AiSPiRE brands, “We are excited to acquire the Schonbek brand of luxury crystal lighting and collaborate with the talented people in Plattsburgh to continue this proud tradition. After July 1st, there will be a period of investment in the operations necessary to secure the future in Plattsburgh, beginning with a KILLER new product launch that we have been planning for several months, in anticipation of this acquisition.  Leveraging WAC’s strengths in nimble product development, the new Schonbek product launch, to be unveiled simultaneously in New York City and Montreal this coming Fall, will represent the largest product introduction in the history of Schonbek.”

曾担任Schonbek Lighting Worldwide总裁兼首席执行官的Andrew Schonbek表示,“与Dirk一起工作真是一件乐事,我亲眼目睹了他的创造力,对产品的热情、无可挑剔的设计感以及对客户的理解和拥护。我预计,这些独特的才能很快将在Schonbek的创意复兴中得到体现,这将使它再次成为一个领先的、前沿的品牌。据我所知,没有人比Dirk和WAC能更好地继承自1870年以来四代Schonbeks人努力建立的事业。”

“My family and I were thrilled to hear this news," says Andrew Schonbek. "Working with Dirk was a joy, as I witnessed first-hand his creative energy, passion for the product, impeccable design sense and understanding and advocacy of customers. I predict that these unique talents will soon find expression in a creative renaissance at Schonbek that will once again position it as a leading, cutting edge brand. There’s nobody I know of who’s better positioned than Dirk and WAC to carry forward the legacy that four generations of Schonbeks labored to build since 1870."


关于Schonbek

1870年,24岁的波西米亚玻璃制造商AdolfSchonbek离开了家族玻璃厂,开始了自己的水晶吊灯事业。他坚信水晶与灯的融合是对这种美丽材料的最好诠释。自创立以来,Schonbek精于定制水晶吊灯的制造,从白宫到白金汉宫,还有豪华酒店、渡假村、赌场、宫殿或私人豪宅,到处都能看到Schonbek的身影,是享誉全球的豪华水晶照明品牌。www.schonbek.com